Archive for November, 2008

Marketing / Advertising Your Auto Detailing Center: Exposure is the Key

Thursday, November 6th, 2008

You’ve published an auto detailing website.  ”Build it and they will come,” you say.  Not true; they can’t come if they can’t find you. The key to driving visitors to your website is exposure, especially exposure on Google, and you can never have too much exposure on Google.

Out of the major search engines, the most searched, by leaps and bounds is Google.

Search Engine Statistics

Search Engine Statistics

Consumers search the web in different ways, so you need to be sure you cover all the bases.  One of the most important ways is being listed on referring sites in the automotive industry — having other sites, credible sites, point to you.  For this purpose, we have ProDetailCenters.com.  Designed to achieve high rankings on Google for multiple key words which gives members of ProDetailCenters.com a huge advantage over the competition in terms of search engine exposure.

After exposure, there is conversion: you need to get the potential customer to contact you for questions or an appointment.  PDC makes this easy, by providing a “Click-to-Call” toll-free icon on every page of the site.

- “Click-to-Call” toll-free icon on every page
- The toll-free number 877-44-Detail, leased to every member
- A link to the Detail Center’s website
- A coupon for the detail center, to help convert the potential customer

The toll-free number is yours in your region, and is one of the most powerful aspects of this auto detailing membership site. Similar to 1-800-FLOWERS, it enables the consumer to find you easily, so you can book the appointment or answer questions.  A toll free number also provides these advantages:

1. Increased Response Rates
2. Credibility & Prestige
3. Instant Brand Name
4. Customer Focused Image
5. Stronger Presence
6. Increased Repeat and Word of Mouth
7. Better Customer Service
8. Improving Customer Feedback
9. Additional Sales Avenue.

To learn more about this great way to raise your exposure on the web, visit ProDetailCenters.com/prosjoin.php.